Personal Connection is Coming Full Circle

By Ted Rubin Personalization is the new black. The marketing and selling story of today involves knowing and seeing your customer the moment they arrive on your physical or virtual doorstep, and being able to provide differentiated service based on their preferences, history and loyalty.

http://www.loyaltylab.com/blog/2013/03/personal-connection-is-coming-full-circle/

Personalization & aggregating existing identity sources to know your customer’s preferences whether they reach your website or your front door is the new black.

However, this isn’t new- it’s history repeating itself.

“Looking back before World War II, most business was done in a personalized way. Stores were small and knew their customers on sight. They knew customers’ preferences and in many cases, could predict exactly what offers and information would entice their customers to buy. Their business grew via customer satisfaction and word of mouth —relationships.”