Tumblr Introduces Sponsored Posts but don't blame Yahoo. No product release cycle at that scale happens in 10d at http://t.co/sugxytR2Mb
May 31, 2013
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Tumblr's Sponsored Posts | Social Media Today
Alex Baker Barely a week has passed since Yahoo acquired Tumblr for $1.1 billion dollars and already the micro-blogging network has introduced sponsored posts to its desktop news feed for the first time. The new sponsored posts on Tumblr essentially resemble any other piece of content found on the site, except that they're labeled with a dollar sign in the upper right hand corner, indicating sponsorship.