64% of teens listen to music using @YouTube. Curation & on demand content is king today. More stats at http://t.co/ngS7mL0l
August 15, 2012
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YouTube is teens' No. 1 pick for music listening
Gone are the days of teenagers buying albums and listening to them all the way through, as are the days of following beloved radio DJs and tuning in at the appropriate times. The new generation is opting for their own music curating by means of YouTube, according to a new study released today by consumer research firm Nielsen.