7 Branded Content Campaigns That Got It Right In 2012 at http://t.co/R9jH1IJ2 via @shanesnow #goodread
January 02, 2013
Advertising
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In ad circles, the Year of the Dragon has really been the Year of native advertising, aka content marketing. Though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012. Last year we debated, "Should brands be doing this publishing thing?" This year we debated, "How should they do it?"