A look into Visa's "social at its core" #SocialByDesign marketing campaign for the Olympics at http://t.co/Hxk14g4d - grt, classic read
November 29, 2012
Advertising
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Visa's 'Social-by-Design' Effort Makes Its Debut on Global Stage | CMO Interviews - Advertising Age
After 25 years as a sponsor of the Olympics, coming up with a first can be difficult. But longtime advertiser Visa is going for that gold in these games with its first "social-by-design" marketing campaign. It's a fitting strategy, given the London games have already been dubbed by many as the first social-media Olympics.