Ad & Marketing News: ESPN,Twitter expand partnership by bringing video highlights in-stream, growing new ad source at http://t.co/C1YWtuAJGG
May 14, 2013
Advertising
/http%3A%2F%2Fcdn.thenextweb.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2013%2F05%2F136843547-645x250.jpg)
ESPN, Twitter expand partnership by bringing video highlights in-stream, growing new ad source
Twitter and ESPN have enhanced their partnership in a move that will see the sports entertainment channel distribute highlight clips from major sporting events through Twitter's platform. The Wall Street Journal reports that the this new deal is part of an attempt by the social network (or rather, media company) to better integrate TV networks into its offering to foster a potential new advertising revenue stream.