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Are Sharing Platforms the Next Revolution in Social Technology?
If Web 2.0 was the flourishing of social media, Web 3.0 will be the use of social platforms to support individuals sharing goods and services with one another: That's the main argument of a report from the industry research firm Altimeter Group in the lead-up to the LeWeb conference this week that focuses on the so-called collaborative economy.
A collaborative economy that has developed from services such as Etsy, TaskRabbit, airbnb & 3D Printing brings a new economy that makes word of mouth marketing even more important than it’s been in the past. The good news, social graph platforms are mainstream. So, getting info about a person, their friends & tastes is easier than ever before
“Customers are not just using social technologies to share their activities, opinions, and media, but also to share goods and services,” write report authors Jeremiah Owyang and Chris Silva, analysts with Altimeter Group.