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Bing vs Google - People prefer Bing results 2:1 in unbranded user tests

Posted on March 22 2013 by alishaoutridge

Back in Sept 2012 Bing’s blog announced the launch of the ‘Bing it on’ campaign. The campaign focused on a competition where search results are displayed side by side for users to choose which results are the most relevant to them.

Bing has 15% of the U.S. Search Engine market which rises to 28% shares considering that Bing also powers Yahoo search.

What I think is really cool though is the interactive Bing ad integration pictured below that is running on this SugarScape.com article.

See pictures of the user flow below.

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