Digital-First Millennials Put a Premium on Value & Engagement. How Millennials (18-early 30s) shop at http://t.co/qM6FjqOrIl
June 10, 2013
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Digital-First Millennials Put a Premium on Value, Engagement
Millennials use search heavily in the purchase funnel Millennials-defined for eMarketer purposes as those ranging from 18 to their early 30s in the US-are individuals who are generally not yet settled into lifelong patterns of consumer behavior.
http://www.emarketer.com/Article/Digital-First-Millennials-Put-Premium-on-Value-Engagement/1009946