Does Your CEO/CMO Know How You Measure Social Media? (Tip: They Should) Read more at http://t.co/GIWZ8Xzd via @brandwatch - Know your #RonR
October 23, 2012
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Does Your CEO/CMO Know How You Measure Social Media? (Tip: They Should) | Brandwatch
The days of simply plugging in your brand name and trusting the data behind the line graphs in your SMM tool are over. CEOs and CMOs are becoming increasingly social and if it hasn't already happened, then soon the day will come when they call you into their office to defend how you are measuring "social".