Don't Blame Facebook: 10 Reasons Low Conversion Rates Are Your Fault at http://t.co/tDYH1New via @pauldunay
January 02, 2013
Advertising
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So, you're one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you've viewed recent reports about Facebook's surprisingly low activity rates ("Only 1% of people who like a Facebook page ever go back to that page") as vindication of what you've always suspected: marketing on Facebook just doesn't work.