Follow The Money: Why Priceline Bought Kayak at http://t.co/NLSI6adf #social #travel #ROI
November 24, 2012
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Follow The Money: Why Priceline Bought Kayak
Last week, Priceline.com acquired Kayak for $1.8 billion. That's more than twice what Google paid for ITA back in 2010. Why did Priceline make this move? And why now? Priceline acquired Kayak for $40 a share, about $500 million in cash, $1 billion in Priceline equity, and about $300 mil..