GroupM Facebook Study concludes page reach of organic posts is down but engagement is up. Read new feed strategies at http://t.co/nl76SKYS
November 19, 2012
Advertising
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Study: Reach of Organic Facebook Posts Down, Engagement Up | Digital - Advertising Age
Over the past year, a hard, cold fact has sunk in for brands about Facebook: If you want to reach your fans, increasingly you have to pay for it. That's a growing concern for agencies doing business with Facebook, so now one of the very biggest, WPP media-buying unit Group M, is investigating the matter.