I love this Modern Marketing Manifesto written by @AshleyFriedlein at @econsultancy - it outlines everything you need http://t.co/YxlDSMTia1
April 23, 2013
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Introducing the Modern Marketing Manifesto
There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is or has it fundamentally remained the same? As you might expect we at Centaur, under the Marketing Week and Econsultancy brands, champion the cause of marketing, and marketers, globally.