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Marketers still need to work on mobile email: stats
While companies appreciate the importance of mobile email, they are a long way away from implementing best practice, with just 25% currently optimising emails for mobile. The seventh annual Econsultancy Email Marketing Industry Census , sponsored by Adestra, finds that mobile email is a key area for improvement.
The case for mobile email
Recent stats from Knotice found that 41% of all emails were opened on mobile devices, with 29% opened on smartphones and 12% on tablets.
Another survey from Nielsen found that 68% of UK consumers had used their mobiles to check emails in the previous 30 days.
With smartphone users now estimated to account for half of the UK population, there are potentially over 26m mobile email users.
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Although 33% of respondents to our Email Census still do not know what proportion of their emails are read on mobile devices (significantly down from 48% last year), 23% state that more than 30% of their emails are now read on mobile devices, compared to just 9% last year.