McDonald's may be the #1 fast food chain in the US & a beloved brand but with Millennials it isn't in the top 10 at http://t.co/QqEbIpOYFr
March 25, 2013
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McDonald's No. 1 Overall, But Doesn't Rank With Millennials | News - Advertising Age
McDonald's may be the country's No. 1 fast-food chain and one of its most-beloved brands, but when it comes to millennials, the Golden Arches says it doesn't even rank among the demographic's top 10 restaurant chains. It's enough of a concern that McDonald's is launching its biggest product of the year, McWrap, to court a huge and influential cohort that values choice and customization.