Michigan's winning Supreme Court candidate put 51% of her budget Into Facebook ads. Read more at http://t.co/wmArr77c
December 06, 2012
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Candidate Puts 51% of Budget Into Facebook Ads -- and Wins
On Election Day, Bridget Mary McCormack won a seat on the Michigan Supreme Court. Why should you care? Because she may very well owe her victory in part to Facebook, where more than half of her late-game advertising budget was spent. A week before the election, victory was far from assured.