Networks adapt to second screen http://t.co/XWHla7Zo #SocialTV study
September 15, 2012
Advertising
/http%3A%2F%2Fi2.cdn.turner.com%2Fcnn%2Fdam%2Fassets%2F120914012543-walking-dead-story-sync-story-top.jpg)
Twice as much TV? How networks are adapting to the second screen - CNN.com
(CNN) -- The next time you pause to watch TV -- anything from the morning news to a prime time drama -- try an experiment: Watch the show in its entirety without interacting with another device. That means no checking email, no texting, Tweeting, pinning, visiting Facebook or hunting for spoilers.