Nike+ Startups Turn Physical Activity Into Motivational Currency to make charitable donations at http://t.co/vmsrLTNooN
June 21, 2013
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Nike+ Startups Turn Physical Activity Into Motivational Currency
Okay great, you have a bracelet on your wrist that tells you how many steps you took today. What next? Devices like Nike's FuelBand and apps like the Nike+ run tracker can motivate with charts and graphs to make people more personally accountable. Or they can use sharing with friends to generate social accountability.

