Now That Nielsen Tracks Tweets, How Will That Change TV? http://t.co/vTwiuuev Neilsen just got cooler!
November 28, 2012
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Now That Nielsen Tracks Tweets, How Will That Change TV? - Forbes
"We're curious just like everyone else to see where the two companies go with all this," says Evan Silverman, senior vice president for Digital Media at A&E Networks. He's talking about Monday's announcement that Nielsen's NM Incite acquired SocialGuide, a company that measures the Social Media buzz around television shows.