Resources: Converged Media, Integrating your Paid,...

Posted on May 20 2013 by Alisha Outridge

Resources: Converged Media, Integrating your Paid, Owned, and Earned Marketing initiatives using Social at http://t.co/StE85wTqlX
Alisha Outridge (@AlishaOutridge)May 20, 2013

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Resources: Converged Media, Integrating your Paid, Owned, and Earned | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it's hard to distinguish the difference.

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