Some great case studies in this video "Get Liked: Why Simple Ideas Shine on Social Media" at http://t.co/LyxPuzj6Dx
July 03, 2013
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Get Liked: Why Simple Ideas Shine on Social Media
Full video can be seen at: http://fora.tv/2013/06/12/OPI_Products_Inc_Message_in_a_Bottle Suzi Weiss-Fischmann details how OPI marketed 'Couture de Minnie' nail polish by crowd-sourcing customer stories on social media.