Starbucks Twitter Campaign Completely Backfires due to faulty filtering & profanities projected on big screen at http://t.co/Orr7eDmx
December 18, 2012
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LOOK: Starbucks Twitter Campaign Completely Backfires
A Starbucks Twitter campaign just went embarrassingly wrong. The coffee giant recently asked customers to tweet out some holiday cheer, using the hashtag "#SpreadTheCheer." What the company instead received was a slew of tweets using the hashtag to criticize Starbucks' low tax rates and labor policies in the United Kindom, according to the Telegraph.