These 8 Metrics Lead to Social Success http://t.co/9qdeG1Kv - don't just raise likes/followers count! Engage. via @lmstrategist
October 06, 2012
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Yet following the crowd because "everyone's doing it" is rarely a strategy for success. In any goldrush, by the time the crowds are stampeding, the most gold-ridden land has already been staked out. Social media can and should be part of your marketing strategy. But not "because everyone's doing it".