Tip: Use 'Big Data' to Engage Consumers, Not Just Monitor Digital Costs at http://t.co/HNmLWuAN #AdAge
October 11, 2012
Advertising
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Use Big Data to Engage Consumers as They Shift in Real Time | CMO Strategy - Advertising Age
Big data is promised as the solution to all our marketing problems. But right now, it doesn't answer the big questions marketers have, such as how much to spend, where to spend it, how everything works together, what effect our money has right now and in the long-term.