Twitter’s Ratings Deal ‘Is Bigger Than Most People Thought,’ Says Research Firm at http://t.co/RoDX5XL7
January 16, 2013
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Twitter's Ratings Deal 'Is Bigger Than Most People Thought,' Says Research Firm - SocialTimes
The partnership with ratings giant Nielsen, announced in mid-December, will gauge the reach of online and mobile conversations about television shows based on Twitter data. "To the extent that Twitter becomes a place to go for ratings, it also becomes place for advertisers to go," said Max Wolff, a senior analyst at Greencrest.