User engagement follows good content. If your UI is intuitive for consumption below the fold content won't suffer at http://t.co/97kJPZXPtU
June 10, 2013
Advertising
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User Engagement Follows Good Content, Not Ads
David April 2, 2013 In a recent AdAge article, Chartbeat presented interesting data about which parts of a content page receive the highest user engagement. A key take-away from their study was that the area of the page below the fold has higher engagement than many realize, higher in fact than areas of the page typically considered premium by advertisers (like top center).
http://www.outbrain.com/blog/2013/04/user-engagement-follows-good-content-not-ads.html