"…vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK..." http://t.co/pbZQ6O0P
October 16, 2012
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...vast trove of social traffic is essenti...
vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL.-- Alexis Madrigal, arguing that people actually share less publicly than you think. Yes, the DARK SOCIAL is real & untraceable by most analytics tools.