Want to Reach More Students? Teach the Teachers http://t.co/K6sg5Ao9
October 01, 2012
Advertising
/http%3A%2F%2Fadage.com%2Fimages%2Fbin%2Fimage%2F100-women-adjusted-for-web-300px.jpg)
Want to Reach More Students? We Must Teach the Teachers | Guest Columnists - Advertising Age
For years now, we all have acknowledged the need to change the way we pique interest among, and acquire fresh talent from, top college students. I would like to offer another solution: Influence the influencers by educating the educators. We need to directly connect with the professors, provide them with exposure to our business and improve their perceptions of advertising.