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We are the 16%: Why Facebook should stop charging to increase the reach of Page posts
Facebook Pages are increasingly becoming an invaluable part of companies' day-to-day marketing activities, but during FMC in February of last year, Facebook announced to businesses that an average of only 16% of the members on their Page actually get exposed on their newsfeed to the content that they upload.
Advertising
Agreed - There are so many ways that Facebook can monetize without chasing away marketers that it is unclear to me why Page reach has to be kept so low.