What is social analytics? It is the data used to map the Customer Journey from discovery, acquisition & engagement at http://t.co/B6lJMl9Eze
May 26, 2013
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Social Intelligence & the Customer Journey | Social Media Today
Kevin Glacken There's never been a better time for marketers for to see, understand and respond to the customer journey. Today's "open social age" has created a "looking glass" for companies to understand the complex nature of their customers as millions of them are broadcasting their opinions, attitudes, behaviors, experiences and even unmet needs on a real-time basis.