Why #SocialTV Still Can't Promise Higher TV viewership at http://t.co/HpwXLugd My take: socialTV isn't done right yet. Still too silohed
September 18, 2012
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Why Social TV Still Can't Promise a Good Ol' TV Victory | Media: Tuning In - Advertising Age
If you're looking to take all of your hard-earned ad money and dump it into a sinkhole in the middle of the Atlantic Ocean, well, why not consider using social-media buzz about this fall's TV programs to determine how you should allocate your ad budget?