Why People Talking About This (PTAT) Doesn't Correlate with Engagement in Facebook Analytics at http://t.co/HgMlKXryxk
May 19, 2013
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Facebook Analytics | PTAT vs. Engagement | Social Media Today
Adam Schoenfeld Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Typically, engagement is an aggregate measure of content interactions which give us a consistent way to compare networks, campaigns, or communities.