2 more weeks until @GoingSocial book from my pal @jeremarketer is out! Order it at...

2 more weeks until @GoingSocial book from my pal @jeremarketer is out! Order it at http://t.co/AA5GxKRa #socialmedia #brandstrategy...
Alisha Outridge (@AlishaOutridge)October 13, 2012

Advertising

Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

"With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing 'likes' vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world....This funny, friendly book is an excellent primer for the social media-averse."

http://ow.ly/erpLf