Crowdsourcing has disrupted agencies because agility & multi-sourced talent is key to execute. Agree or disagree? #SocialIRL #Aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

Remember back in the 90s when Nike let people customize shoes w/text & Nike refused to write "sweatshop" for a customer? #Aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

Crowdsourcing resources in the social ecosphere pictured in this slide from #SocialIRL #Aolddbsmw http://t.co/7lwjSnpJ Alisha Outridge (@AlishaOutridge) February 20, 2013

At Social Media Week's Social IRL strategy discussion on best practices (@ AOL Inc. w/ 9 others) [pic]: http://t.co/Q7ekxoQM Alisha Outridge (@AlishaOutridge) February 20, 2013 foursquare

At Social IRL Strategy panel with @Aol, @DDB_Worldwide, @Buzzfeed & Carat USA for #aolddbsmw #smw13 #smwny http://t.co/aWvuPwDh Alisha Outridge (@AlishaOutridge) February 20, 2013

I agree w/ logic behind the game board as a strategy to brainstorm & design a social experience strategy but looks complicated #aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

Do teams @ddbworldwide actually play this game to design social experiences? #aolddbsmw cc: @vincenthiggins #NotSure http://t.co/EzeB9xyK Alisha Outridge (@AlishaOutridge) February 20, 2013

Tip for #aolddbsmw: Some players ARE Killers. DungeonMaster needs to be prepared for haters & that gamer type. See http://t.co/QylXmdW7 Alisha Outridge (@AlishaOutridge) February 20, 2013 What is your personality type? This page lists the 4 personality...

The key behind User Persona Types is: what does a user want to do with ur product? Killers vs Casual players #gamification #aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

Interesting pic of a tailored gaming persona chart for the fictional Acme Shoe Company presented here at #aolddbsmw http://t.co/it4BrBTJ Alisha Outridge (@AlishaOutridge) February 20, 2013