Is Social > Marketing? It took years for people to say "typewriter" instead of "electric typewriter" #Aolddbsmw http://t.co/rgTqx4cvyI Alisha Outridge (@AlishaOutridge) February 20, 2013

Is CPC going to become more influence based? This already happens when measuring the viral effect or projections of a campaign #Aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

Trends forecasted here at #Aolddbsmw - spot on re: niche networks growing vs mega-networks & 2015 is a magical year http://t.co/Sm6UnrJNoj Alisha Outridge (@AlishaOutridge) February 20, 2013

Not surprised @Aol just set up a Facebook & Twitter account 2 years ago. Culturally that was a yr after I left. A lot has changed #Aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

Social has grown exponentially due to improved access to tech. Brands have trouble dealing w/such scale #Aolddbsmw http://t.co/yXESWeFuM4 Alisha Outridge (@AlishaOutridge) February 20, 2013

Download your @Twitter archive & look at how your sharing activity has matured since you first joined. It's very entertaining! #Aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

Does the Highlight app still exist? #SocialIRL at #Aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

40% of @Buzzfeed's traffic is mobile & it directly equates to 40% coming from social. #Aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

Does mobile growth firmly equate to social growth? What about "single user utility" products? #Aolddbsmw #SMW13 http://t.co/2fG72RNKRf Alisha Outridge (@AlishaOutridge) February 20, 2013

From AOL in the 90s to Facebook today, do users trade their privacy to keep Internet & services free? #aolddbsmw http://t.co/hz80K9ISNw Alisha Outridge (@AlishaOutridge) February 20, 2013