Millenials vs Baby Boomers - Here are a few key takeaways on getting a ROI from Millennials online at http://t.co/4oTx4K6e
January 02, 2013
Advertising
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Here are a few key takeaways on getting a ROI from Millennials online: Get social - Millennials are influenced on brand/product choices by their peers more than Boomers. For Millennials, friends & peers drives purchasing decisions after your brand initially makes a connection so give users a way to relevantly share your product with friends and bring them (as well as their friends) back to your site to drive conversion.