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Good question: how are artists leveraging social to drive radio play? Answer: tagging to support each other's brands publically #DMWmusic Alisha Outridge (@AlishaOutridge) February 21, 2013

Heard at #DMWmusic - hand grinding coffee machine ads on @youtube are sexy. says Brandon Martinez from @INDMusic #showMeMore @awesomeosity Alisha Outridge (@AlishaOutridge) February 21, 2013

Heard at #DMWmusic, in China the #HarlemShake is coined the "dance of the idiots". Surprised? Alisha Outridge (@AlishaOutridge) February 21, 2013

1st click is the 1st step of engagement re: social. Where do u want ur users to go next after they first engage with you? #dmwmusic #RonR Alisha Outridge (@AlishaOutridge) February 21, 2013

Social strategy for artists (human brands) needs to be artist-based but also, like any other brand, strategic & relevant to fans #dmwmusic Alisha Outridge (@AlishaOutridge) February 21, 2013

Artists are human brands. Artist preferences are key (don't force or strategy will fail) in addition to what fits the brand itself #dmwmusic Alisha Outridge (@AlishaOutridge) February 21, 2013

Which music fans are more engaged when it comes to social? Fans who digitally follow & engage or concert goers #SocialIRL #dmwmusic Alisha Outridge (@AlishaOutridge) February 21, 2013

Consider: What is the fetish behind owning vs listening to music vs engaging with music more directly? #EngagementSegmentation #dmwmusic Alisha Outridge (@AlishaOutridge) February 21, 2013

Music tours & social: pooling together a cohesive way for fans to see consolidated content from multiple platforms is valuable #dmwmusic Alisha Outridge (@AlishaOutridge) February 21, 2013

At the #DMWMusic conference for a Digital & Social Marketing Strategy chat http://t.co/tCIs4xhkUc Alisha Outridge (@AlishaOutridge) February 21, 2013 foursquare