alisha.overblog.com

How do you turn Social Experience Design theory into action? Define Business, Industry & Target Audience #aolddbsmw http://t.co/c72CtH0v Alisha Outridge (@AlishaOutridge) February 20, 2013

The Best Slides at #SMW13 award goes to @VincentHiggins & @DDBWorldwide at #aolddbsmw - Look at [pic] #slick http://t.co/OqWW9Mli Alisha Outridge (@AlishaOutridge) February 20, 2013

"The DungeonMasters goal is not to kill people. The goal is to enable the players to succeed" says @VincentHiggins at #aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

#aolddbsmw has very creative slides for a comparison of customer behavior modeling to @Wizards_DnD character sheet http://t.co/eFVaPwAX Alisha Outridge (@AlishaOutridge) February 20, 2013

"spray & pray" your communications alchemy works says @VincentHiggins at #aolddbsmw #FunnyQuote Alisha Outridge (@AlishaOutridge) February 20, 2013

Brand relevance online requires Wisdom, Intelligence & Agility #aolddbsmw says @VincentHiggins [pic] http://t.co/sLHMKwf8 Alisha Outridge (@AlishaOutridge) February 20, 2013

Communications Alchemy in Social Experience Design takes these 3 elements into account #aolddbsmw #smw13 http://t.co/kK1R1pq3 Alisha Outridge (@AlishaOutridge) February 20, 2013

"If you buy a Roku then you never need to watch TV advertising." Is it worth it? I kind of like ads to know what is out there... #aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

50s - people believed ads. 70s - ads required validation data to today where brand authority is dead & users rule the narration #aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013

"Social is not Facebook. It's what people DO on Facebook" and other products - YES, PREACH! #aolddbsmw Alisha Outridge (@AlishaOutridge) February 20, 2013