Social engagement platforms play a big role in the online advertising picture being painted by Google in their latest white paper about how search engine behavior trends can predict movie box office hits. Read more at the link below.
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Google Research Shows Potential of Social Marketing at Movie Studios - SocialTimes
YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google's newly released white paper, which shows how search engine data can be used to predict box office performance.