Targeted Advertising vs. Intrinsic Advertising [VIDEO] - Like social, advertising is no longer something... http://t.co/x0RlcP8rOM
July 01, 2013
Advertising
![Targeted Advertising vs. Intrinsic Advertising [VIDEO]](https://image.over-blog.com/80R2rYWNYuLgrz9YtwXkx93PK5A=/170x170/smart/filters:no_upscale()/http%3A%2F%2Fstatic.tumblr.com%2F32d85c01543673a1818f06cfae7ae78b%2Fnbzy6tu%2Fv1Cml6hwp%2Ftumblr_static_body-background.jpg)
Targeted Advertising vs. Intrinsic Advertising [VIDEO]
Like social, advertising is no longer something that can be sprinkled on top of a product. Marketers need to move away from INTRUSIVE advertising (however targeted the message is) towards INTRINSIC advertising (which is to create great content like a video, music, piece of literature that people want to watch/listen/share around the product/service that they want to market).