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Targeted Advertising or Intrinsic Advertising | Social Media Today
Though, there is no doubt that soon marketers will have the capability to be able to draw up and run such campaigns, I don't believe that this form of advertising will be very effective. Our minds have the innate ability to mask everything that it does not want to see or acknowledge.
Like social, advertising is no longer something that can be sprinkled on top of a product.
Marketers need to move away from INTRUSIVE advertising (however targeted the message is) towards INTRINSIC advertising (which is to create great content like a video, music, piece of literature that people want to watch/listen/share around the product/service that they want to market).
That is the new norm. See examples at this link.